SULA PRESS KIT
==============

ONE LINE
Sula is a second brain for iPhone: say anything, and it files it and answers
in one line, with receipts.

SHORT
Sula is a second brain for iPhone, coming soon to the App Store. You talk or
type to one button all day. Sula files it: events and tasks onto your day,
everything else into threads under a few topics. Ask later and you get one
line back, with the exact things you said.

ONE PARAGRAPH
Sula is a second brain for iPhone, made by independent developer Jack
Steelberg in Arizona and coming soon to the App Store. Most AI apps pile up:
every question becomes another chat. Sula is one place to talk. Say
anything, out loud or typed, and its organiser files it: tasks and events on
your day, subjects into threads under the right topic, people and places
remembered. Pull the Dynamic Island down from any screen and ask anything
you've ever told it; Sula answers in one sentence, with receipts. A morning
briefing is written overnight, and a timeline keeps your days, photos,
places and sleep. Everything lives on your iPhone, and Sula asks before
sending anything to its AI providers, which don't train on it.

FACTS
Name: Sula: Second Brain
Developer: Jack Steelberg, independent developer, Arizona, USA
Platform: iPhone, iOS 18 or later
Category: Productivity
Launch: Coming soon to the App Store
Price: 5 free answers, then Sula Lite from $4.99/month

PLANS
Sula Lite: $4.99/month or $39.99/year. 150 replies and answers a month ·
Unlimited capturing and sorting · A morning briefing every day · Connections
to your calendar, health and more.
Sula Plus: $9.99/month or $79.99/year. 750 replies and answers a month ·
Everything in Lite · Photo answers and understanding in chat · Writing with
versions · The smartest nightly read. 7-day free trial on yearly.
Sula Max: $19.99/month or $159.99/year. Unlimited replies and answers,
within fair use (5,000 a month) · Everything in Plus · The top model on
every reply and answer.
Without a plan after the 5 free answers, everything you say is still saved.
Sorting and replies pick up again with a plan. Every plan can take photos
with Sula's camera and have them filed; Plus and Max add photo answers and
understanding in chat. Yearly saves about 33%.

FROM THE MAKER
"I kept losing things I'd said I'd do, ideas I had on a walk, things people
told me. Every notes app wanted me to be the organizer. I wanted the
opposite: just talk, and have it handled."
- Jack Steelberg

COLOURS
Sula Pink  #E2336F   The logo, accents, key moments
Blush      #F59BBB   The mark's top half, soft accents
Deep Pink  #CF2460   Buttons with white text, small accent text
Night Pink #FF5C93   Pink words on the black island
Island     #000000   The island, dark backgrounds
Ink        #0B0B0C   Text on light
Ground     #F7F6F3   The app's warm page
White      #FFFFFF   Pages, text on dark

CONTRAST
White on Pink       4.2:1   Large text and the logo only
White on Deep Pink  5.2:1   Any text
Ink on Pink         4.6:1   Any text
Night Pink on Island7.2:1   Any text
Ink on Ground       18.2:1  Any text

TYPE
Nunito (SIL Open Font License): https://fonts.google.com/specimen/Nunito
Wordmark: Comfortaa Bold, lowercase, already turned into shapes. Use the
logo files; never retype it.
Display    800 / 34
Title      800 / 22
Headline   700 / 17
Body       500 / 17
Caption    600 / 13
Tab label  700 / 11, all caps, +8% letter spacing
In the iPhone app, every screen is set in Nunito; the wordmark and big
headlines are Comfortaa.

IN THIS FOLDER
logos/         The Sula logos, each as SVG and transparent PNG:
               horizontal (the primary logo) and stacked, in colour on
               light, colour on dark, white, black and pink; the mark in
               colour, white, black and pink; the wordmark.
app-icon/      The app icon, 1024 x 1024: light, dark and tinted.
screenshots/   iPhone screenshots, 1206 x 2622.

Keep a quarter of the mark's height clear around the logo. Minimum sizes:
mark 16 px tall, horizontal logo 96 px wide.
Please don't stretch, rotate, recolour, retype or capitalise the logo, or
add effects. iPhone and App Store are trademarks of Apple Inc., registered
in the U.S. and other countries.
